How to Write Contents for Your Web Site

So far we have learned how to find profitable niches, doing keywords research, and research our competitors. By now, I hope you have a list of niches and keywords list along with the required data we collected from the previous process. Now, what we need to do is start building contents to our website around the keywords we have on our list.

There are two purposes of the website contents, to give what people are looking for and to supply appropriate data for the search engine spider so it can determine what our website/page is about. So, when creating our content we need to refer to those two purposes. We have to give our visitors what they are looking for, and at the same time we have to make sure the search engine spider can understand what our content is about.

The theory behind creating web content around certain keywords is simple. You take a keyword from the list and use it as your content theme. So let’s say your keyword is ‘natural insomnia treatments’, you will need to create an article around that topic. I believe the longer your article the better it is for your website. However, if you want a kind of ‘minimum limit’, try to create an article with at least 400-500 words.

To please the search engine bot so it will reward you with high rank on the search result, make sure you put your targeted keyword on the article title, on the first paragraph, on the last paragraph, and some where on the middle of your articles. Try to include several related words and synonyms on your article since it will help the spider to understand your content more.

In our keyword case, ‘natural insomnia treatments’, put several related words like, ‘sleep, insomnia cure, herbal insomnia cures,’ and other similar words. I hope you can get the point by far.

How if we really don’t understand the topic, how can we create content around keywords that we are not familiar with?

While we can outsource our content writing to other people or parties, it is not suggested if you just started. The main reason is, content is not cheap. You will probably have to pay around $5/article with around 500 words, and the quality is not always great. So, if you are just started I suggest you to try to write the article yourself.

If you don’t know the topic or keyword, you can start doing researches online. There are many articles directory you can visit and use to gather all the information you need. Don’t copy their article since it will make your article not unique; instead, use those articles to gather information you can use to start writing your content.

Other way is by using PLR articles. Just like the articles from articles directories, don’t use the PLR as your content. Instead, you can rewrite them on your own words, put synonym, and alike. This way, you can create your content easier and at the same time your content will be unique.

Remember, the purpose of your content is to provide the information needed by your visitors so make sure your article is human readable and make sense. At the same time you will also need to provide the data required by the search engine spider to understand your content topic. So make sure you put your targeted keyword few times on your article along with the related words. In general, put the keywords on article title, first paragraph, last paragraph, and in the middle of your content is enough.

In the next post, we will talk about link building.

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