Build Profitable Website

On the last article How to Find Profitable Niches for Your Website, we have talked about some places and websites where you can start brainstorming for your website topic. By now, I hope you have collected some ideas for your website topic. Whatever the niche ideas you have collected, don’t worry. There is no bad ideas at this level since we will only use it to our next step on building your profitable website, Keyword Research. This is where we will analyze the good and the bad before we decide which niche we want to use for our website.

Keyword research in simple words means, you are doing some researches on any topic ideas you have, to collect certain information needed to analyze what people are looking for, how hard (or easy) is the competition, and how profitable the topic is.

Basically, on this step we will analyze and choose topic and keywords that follow the rules we have talked about before:

• It should provide what people are looking for. It means the topic and keywords we choose should have demand. There are many good ideas you can choose as your topic, but if no one is searching for them, you will not get any traffic. No traffic means no money can be made. Remember, we are going to build profitable website, not a hobby website.
• It should be profitable. It means you have to choose topic and keywords that has value and market.
• It should be rank-able. You should make sure that you can make your website rank high on search engine for the targeted keywords. I will talk about it more detail on the next article.

To help us doing proper keyword research that covers all the factors above, we will use a keyword tool provided by the biggest search engine we target, Google. Google provides us a good free keyword research tool you can access here: https://adwords.google.com/select/KeywordToolExternal

Now, before we continue, I should warn you that there is no keyword tool that can give you the right numbers. I should say that those numbers are just estimation. All of the numbers they give are not accurate. They sometime give you less numbers then the real facts, however most of the time they will give you bigger number. But we still can use them to research our keyword to give you better understanding that keyword A has more demands then keyword B and so on.

Now let’s continue doing our keyword research using Google tool above.

 

 

 

 

 

 

 

When you’re on that page, let’s start doing our keyword research based on your topic list you’ve made before. Choose one topic idea then type it on the box, fill the image verification, then hit the “get keyword ideas” button. In this case I will use “insomnia” as our basic keyword research.

You will get a result showing all the keywords and key phrases related to ‘insomnia’. Now, before we continue, let’s make an adjustment to the tool to get the result we want. This adjustment is not ‘a must’. You can do whatever you want with this tool, as long as you know what you are doing. This is just how I use it, you can follow me and you are good to go.

Look at the up right corner of the keyword result, see the “Match Type” column, it’s a drop down, change it to “exact”. You will see the difference on your keywords result. Now move up a bit on the “Choose columns to display”, it’s a drop down too. Choose “show estimated Avg. CPC”, you will see a new column on your result. Back to the previous drop down, now choose “hide advertise competition”, this column is just for adwords advertisers. Next, choose “hide local search volume” from the drop down. Now the end result will be something like this.

 

 

 

 

 

 

 

 

On the keywords column you will see various keywords related to ‘insomnia’, you will use this column result as your targeted keywords for your website. The next column, estimated avg. cpc is just a clue how much an advertiser will bid on adwords. There is no hard rule in this level, but basically I will only choose a keyword with at least $1 avg. cpc. Once again, that’s just me.

The next column is an estimation how many times those keywords being searched each month. According to this tool the word ‘insomnia’ is searched 550,000 times each month. There is no hard rule either about it, but usually I only choose a keyword that is searched more then 500 times each month. And at the same time I usually also avoid to choose keywords with huge numbers like the ‘insomnia’ above. At least, I will not target that keyword right away since most of the time the competition for this kind of popular keyword will be too hard, especially for new people.

If you are new on this field, I suggest you to go to keywords with 100-5000 searches per month. You can raise your standard after you are more experienced.

Now, choose your keywords, use the “Add Exact” link on the right side. Your chosen keywords will be stored on the sidebar that you can download after you finish your research.

Now, you have had the keywords you need to start develop your website. What you need to do with those keywords is write an article around each keywords then publish it on your website.

But, before you start creating your articles, let me tell you this. If you follow the step above, you will create a keyword list that covers two criteria from the three I said above. Your keywords have the demands, it means, people are searching for those keywords. And by choosing keywords with at least $1 CPC your keywords are profitable since people do spend money to bid them.

What we haven’t covered yet is the last criteria, your keywords should be rank-able. And yes, it is also important that you only choose keywords that you know and sure you can make it appears high on the google search result. I have told you before that you should avoid super high demand keyword with hundreds of thousands searches like ‘insomnia’ or even million searches like “loan”.

Those keywords definitely have high demands and for sure are super-profitable. However you will have to fight head to head with the smartest marketers around the globe to be able to rank your website for those keywords. I’m not saying it is not possible, however it is not a wise decision to choose those super keywords if you are new.

What you need is keywords with low competition where you are sure that you can make your website rank high on the google result for those keywords. And to be able to do it, you have to spy your competitors first to choose which keywords you should target.

I will tell you on the next article how to do your competition research. Now your task is collect as much topic ideas as you can (I hope you’ve done that by now), then generate keywords list around those topics. We will analyze the competition for those keywords on the next article.

If there’s anything you want to ask, just leave me a comment.